Social media and marketing in China: making sense of the buzz

The need to understand the millions of conversations about brands, products and services on the Internet is unprecedented. These conversations are happening in a totally natural environment without researchers or moderators. From crisis management to product development, these unadulterated near real-time insights will enable companies to nimbly and more effectively adjust their strategies to consumer reaction

• ISBN: 978-0-470-82506-8
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 256
• Fecha Publicación: 25/03/2011
• Nº Volúmenes: 1
• Idioma: Inglés