Climb the green ladder: make your company and career more sustainable

Climb the Green Ladder sets out to provide a roadmap to achieving a thorough diagnosis of what it means to be socially responsible, and how an individual can have a positive impact on the success of organization. It will help employees solve sustainability issues by showing them how they can put these intangible values into action to ensure the company increases positive environmental, social and economic impacts while reducing risks, strengthening loyalty, brandreputation and competitive advantage. The book is based on extensive researchcarried out by Shari Aaron and will be illustrated with the findings, including case histories from successful Social Intrapreneurs. We can all make a difference as employees or employers. When multiplied by millions of employees andexecutives, these changes can sustain a whole new business model that will invigorate supply chains and procurement operations, revamp manufacturing, product and process design and impact marketing, sales and customer behaviour.

• ISBN: 978-0-470-74801-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 13/11/2009
• Nº Volúmenes: 1
• Idioma: Inglés