This book discusses key topics from social and consumer psychology. Questionsare addressed such as: What impact does advertising have on consumer behaviour? How do consumers make sense of advertising messages? What messages ‘get across’ and why?
- ISBN: 978-0-415-44273-2
- Editorial: Psychology Press
- Encuadernacion: Cartoné
- Páginas: 328
- Fecha Publicación: 25/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés