Innovation management for technical products: systematic and integrated product development and production planning with contributions by numerous experts
Eversheim, W.
New ideas for new products are not enough for achieving success in the marketplace: Product Innovation means managing the whole chain from invention to newand best selling products introduced to the market. This innovation roadmap has to be carefully and systematically planned and implemented. There are a myriad of methods for creativity, market analysis, evaluation, technology forecast, and decision gates available within this book. These methods and tools are brought together and their scopes of application as well as their limitations are explained. The whole tool kit of methods and decision models such as market research, value engineering, TRIZ or portfolio analysis and others synthesized within the overall Aachen Innovation Model (AIM). This professional reference is intended as guide to innovation management, as well as an information source for nearly all methods and tools in the field of innovation for technicalproducts. A systematic planning methodology for product innovation on the basis of practical examples Innovation Road Map is supported by an interactive, multiple user software tool "EDEN" on an ontology basis INDICE: Introduction.- Integrated Innovation Management.- The InnovationRoadMap Methodology.-Methods Description.- Case studies.- Bibliography.- Appendix.- Index.- Editor and Authors.
- ISBN: 978-3-540-85726-6
- Editorial: Springer
- Encuadernacion: Cartoné
- Páginas: 460
- Fecha Publicación: 01/10/2008
- Nº Volúmenes: 1
- Idioma: Inglés