Marketing with social media: an hour a day collection

The unique An Hour a Day series has helped thousands create, implement, measure, and optimize winning marketing strategies. This collection of social mediabestsellers will help you understand the world of social media and then, stepby step and day by day, master social media's crucial and interrelated platforms of Facebook, Twitter, and YouTube. Implement a successful social media strategy with Social Media Marketing: An Hour a Day! Turn customer conversations about your brand, product, or company into a competitive advantage with this practical guide from social media marketing expert Dave Evans. You'll discover the sweet spot of social media marketing, ways to pitch a campaign inside yourcompany, the most effective measurement tools, and much more. “A practical guide for marketers looking to tap the Social Web the right way."—Pete Blackshaw, CMO, Nielsen/Buzz Metrics Learn how to leverage Twitter for your business with Twitter Marketing: An Hour a Day!Leading social media expert Hollis Thomases shows you how to craft Twitter marketing strategies that can be scaled to any organization or market. Get to know your potential customers, start using contests and other promotions to engage followers, learn how to analyze your results, and find out more in this jam-packed guide!

• ISBN: 978-0-470-94859-0
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 1752
• Fecha Publicación: 12/11/2010
• Nº Volúmenes: 1
• Idioma: Inglés