The green to gold business playbook: how to implement sustainability practices for bottom-line results in every business function

INDICE: Preface (Dan Esty and Andrew Winston). Acknowledgments. I. INTRODUCTION. 1. Why Every Business Needs an Eco-StrategyEven if You're a Skeptic. 2. How to Use This Book: A Guide to Finding the Plays You Need. II. GEAR UP: WhatLeaders Need to Know. 3. Building a Winning Strategy for Eco Advantage: Top 10 Agenda Items. 4. Making the Internal Business Case for Going Greener. III. ANALYZE: Identify Your Eco-Risks and Opportunities. 5. Spot the Eco Issues thatCould Impact Your Bottom Line 6. Assess and Measure Your Environmental Impacts. 7. Benchmark Your Performance Against Competitors and Best Practices. IV. STRATEGIZE: How Each Business Function Can Benefit and Contribute. 8. Office Activities. 9. Buildings and Execute. 19. Build Your Climate Change Plan. 20. Mobilize Employees and Build an Eco-Advantage Culture. 21. Engage External Stakeholders and Create Partnerships. VI. OPTIMIZE: Evaluate, Report and Reassess. 22. Communicate & Report Results. 23. Celebrate Success & Promote Continuous Improvement.

• ISBN: 978-0-470-59075-1
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 432
• Fecha Publicación: 25/03/2011
• Nº Volúmenes: 1
• Idioma: Inglés