Smart green: how to implement sustainable business practices in any industry - and make money

The recent rush of green-consciousness demonstrates an increasing demand for products developed with a sustainable process; yet in spite of this demand, there is a dearth of such products available. Likewise, business owners are under a sudden imperative to go green-- without any reliable information on how todo it without losing their shirts. Many business owners interested in a sustainable product model are seeking proof of profits, not just cost savings to mitigate their risk; this can be demonstrated through an analytics process of measurement. Smart Green illustrates through case studies and basic business principles how to integrate leadership development, measurement, and guidance forproving the profitability of environmental sustainability decisions and developing a provable business case for companies inspired to develop new products or convert their existing products. It will be one of the few resources available that provide a practical guide and examples of sustainability and businesssuccessa desirable product among business owners who require less theory and more action. The core value propositions from the book include merging the current concepts of sustainability models with entrepreneurial approaches; provide a guide for new and current industries to explore sustainability issues while phasing in and innovating for maximizing cost savings and profitability; andutilization of business intelligence and analytics to minimize risk.

• ISBN: 978-0-470-38779-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 02/04/2009
• Nº Volúmenes: 1
• Idioma: Inglés