eTourism case studies: management and marketing issues

"eTourism Case Studies: Management and Marketing Issues in eTourism" bridgesthe gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of pedagogic aids.Divided into the following sections, the case studies are used to illustratethe theory and issues to finally present a big picture of innovative and successful ICT usage in the tourism sector: Hospitality; Intermediaries; Destinations; Transportation; IT-Systems in Tourism; and Mobile Systems and Services. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors highlighting the key issues andtheories.Cases covered include: Intercontinental Hotel Group and online intermediaries, Expedia. de, Amadeus, VisitBritain, Enterprise Rent-a-car, Lufthansa systems and many more. This title prepares students and professionals to take advantage of emerging trends, techniques and methodologies to create new product, industry structures and management practices. This is the first book of its kind to bring together up to the minute and important case studies from the industry. It discusses managerial best practice, trends and tools to supportthe development of the eTourism sector for the future. It is written by leading global experts both from the industry and academia.

• ISBN: 978-0-7506-8667-9
• Editorial: Butterworth-Heinemann
• Encuadernacion: Rústica
• Páginas: 464
• Fecha Publicación: 01/08/2008
• Nº Volúmenes: 1
• Idioma: Inglés