Design like Apple: seven principles for creating insanely great products, services, and experiences

Implement the same principles that shaped Apple's approach to designApple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple. INDICE: Introduction: Apple, Design and Steve JobsChapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantageChapter 2: Design The Organization: Nurturing taste, talent and a design cultureChapter 3: The Product Is the Marketing: Great Products Sell ThemselvesChapter 4: Design Is Systems Thinking: Product and context are one.Chapter 5: Design Out Loud: Prototyping to PerfectionChapter 6: Design Is For People: Connecting with Your CustomerChapter 7: Design With Conviction: Commit to a unique voiceConclusionIndex

• ISBN: 978-1-118-29031-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 208
• Fecha Publicación: 09/08/2012
• Nº Volúmenes: 1
• Idioma: Inglés