Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash willbe the most popular with buyers?
- ISBN: 978-1-4051-3953-3
- Editorial: Blackwell
- Encuadernacion: Rústica
- Páginas: 280
- Fecha Publicación: 01/10/2008
- Nº Volúmenes: 1
- Idioma: Inglés