American wheels, Chinese roads: the story of General Motors in China
Dunne, Michael
26,10 €(IVA inc.)
INDICE: IntroductionPreface1. Scaling New Heights2. Many Detroits 3. Getting a Foothold - in Quicksand4. Back Door5. The Hook6 A Reality Show7 The Kit Price8. Putting Shanghai First9. Signing the Deal10. Two Sons11. The Launch12. Fiefdoms13. Paper Cups14. The Chery Surprise15. Porsches and Potatoes16. Getting Their Arms Around China17. Opposite Directions18. Miniature Vehicles19. A Chill Wind20. The Favor21. The Great Tide22. Electric Cars and Elevators
- ISBN: 978-0-470-82861-8
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 256
- Fecha Publicación: 25/05/2011
- Nº Volúmenes: 1
- Idioma: Inglés