BCOM (with review cards and printed access card)

Student-tested and faculty-approved, BCOM is an innovative concept in teaching and learning solutions designed specifically for your business communicationcourse. A streamlined paperback, it comes complete with helpful learning and teaching resources that are based on what you and your students said were needed. BCOM is part of the next generation of business texts that you and your students build together. INDICE: PART 1: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1: Establishing a Framework for Business Communication. 2: Focusing on Interpersonal Communication. 3: Focusing on Group Communication. 4: Planning Written and Spoken Messages. PART 2: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5: Communicating Electronically. 6: Preparing Good- and Neutral-News Messages. 7: Preparing Bad-News Messages. 8: Preparing Persuasive Messages. 9: Revising Written Messages. PART 3: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10: Understanding the Report Process and Research Methods. 11: Managing Data and Using Graphics. 12: Organizing and Preparing Reports and Proposals. 13: Designing and Delivering Business Presentations. PART 4: COMMUNICATION FOR EMPLOYMENT. 14: Preparing Résumés and Application Messages. 15: Interviewing for a Job and Preparing Employment.

• ISBN: 978-0-324-58790-6
• Editorial: South Western
• Encuadernacion: Rústica
• Páginas: 336
• Fecha Publicación: 01/03/2009
• Nº Volúmenes: 1
• Idioma: Inglés