Technology Entrepreneurship: Taking Innovation to the Marketplace

Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition, provides a practical toolkit for potential entrepreneurs with technology backgrounds to help them navigate complex issues such as raising capital, IP protection, product development and more. The structure follows the entrepreneurial process in a hands-on and step-by-step way, defining key terms throughout, helping readers without business qualifications to engage with the activities addressed. It also covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In addition to all of the popular features of the previous editions, this one is expanded with new advice on big data and digitalization, digital platforms, sustainability, user-centered design, open innovation, risk, the lean startup, corporate entrepreneurship, and alternative technical career paths. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject. An intense focus on product design and development, with customers and markets in mindExtensive discussion of intellectual property development, management, and protectionPotent insights into marketing and selling technology products to the global marketplaceTechniques for forecasting financials, raising funds, and establishing venture valuationOverview of various exit strategies and how to prepare the venture for exit INDICE: 1. Entrepreneurship in the Global Economy2. Becoming an Entrepreneur3. Creating Your Technology Venture4. Understanding Your Market5. Developing Your Products6. Protecting Your Intellectual Property7. Structuring Your Venture8. Financial Forecasting9. Raising Capital10. Launching Your Venture11. Marketing Your Venture12. Contracts and Contract Management13. Managing Your Growing Venture14. Leading Your Growing Venture15. Exiting Your Venture16. Your Entrepreneurial Career

• ISBN: 978-0-12-822203-4
• Editorial: Academic Press
• Encuadernacion: Rústica
• Páginas: 419
• Fecha Publicación: 01/11/2020
• Nº Volúmenes: 1
• Idioma: Inglés