The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. KEITH DINNIE is one of the world's foremost authorities on place branding,and Academic Editor of the leading Palgrave Macmillan journals Place Brandingand Public Diplomacy. His research and consultancy work includes projects conducted on behalf of the Korea Institute for Industrial Policy Studies, Trade Council of Iceland, William Grant & Sons, Euro RSCG advertising agency, Landor Associates, Burson-Marsteller, and Diageo. He is a popular presenter and has delivered workshops and seminars in the United States, United Kingdom, China, Japan, South Korea, Malaysia, Greece, Portugal, Germany, and Iceland. He is theDirector of the Centre for City Branding and the Founder of Brand Horizons consultancy. INDICE: Preface; 'K.Dinnie - 'Foreword; 'B.Baker' - PART I: THEORY - Introduction to the Theory of City Branding;' K.Dinnie' - Branding the City as an Attractive Place to Live; 'A.Insch - 'City Branding and Inward Investment; 'A.C.Middleton' - City Branding and the Tourist Gaze; 'G.Hospers' - City Branding Partnerships; 'S.van Gelder' - City Branding and Stakeholder Management; 'A.Stevens - 'Paradoxes of City Branding and Societal Changes; 'C.Ooi' - City Branding through Food Culture b Insights from the Regional Branding Level; 'R.Tellstrom' - City Branding and Sustainable Urbanism; 'J.Braiterman - 'Online City Branding; 'M.Florek' - PART II: CASES - Introduction to the Practice of City Branding; 'K.Dinnie - 'The City Branding of Accra; 'A.Ebow Spio' - The City Branding of Ahmedabad; 'S.Nair' - Athens City Branding and the 2004 Olympic Games; 'M.Fola' - The City Branding of Barcelona: A Success Story; 'J.C.Belloso - 'Chongqing's City Branding b The Role of Graphic Design; 'F.Lau' & 'A.Leung' -Edinburgh City Branding;' K.Wardrop' - The Hague, International City of Peaceand Justice; 'B.Hulleman' & 'R.Govers' - Kuala Lumpur City Branding; 'G.Musa'& 'T.C.Melewar - 'Lisbon City Branding; 'J.Freire - 'The City Branding of Montevideo; 'P.Hartmann' - New York City Branding; 'P.Bendel - 'Paris City Branding; 'J.Kapferer - 'Seoul City Branding; 'K.Y.Kyung' - The City Branding of Hong Kong; 'T.Loo' - Strategic Planning Director for China at Mediaedge:cia - Sydney City Branding; 'G.Parmenter - 'Tokyo's City Brand; 'R.Kelts' - Wollongong City Branding; 'G.Kerr'
- ISBN: 978-0-230-24185-5
- Editorial: Palgrave MacM
- Encuadernacion: Cartoné
- Páginas: 272
- Fecha Publicación: 03/12/2010
- Nº Volúmenes: 1
- Idioma: Desconocido