Internet, mail, and mixed-mode surveys: the tailored design method

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and more recently, internet surveys. The opportunities and complications afforded by this book, which has been thoroughly updated and revised to account for these changes and others, makes it even more indispensible. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book,is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. INDICE: 1. Turbulent Times for Survey Research. 2. The Tailored Design Method. 3. Coverage and Sampling. 4. The Basics of Crafting Good Questions. 5. Constructing Open and Closed Ended Questions. 6. From Questions to a Questionnaire. 7. Implementation Procedures. 8. When More than One Survey Mode is Needed.9. Longitudinal and Internet Panel Surveys. 10. Customer Feedback Surveys andAlternative Delivery Technologies. 11. Effects of Sponsorship and the Data Collection Organization. 12. Surveying Businesses and Other Establishments. 13. Dealing with Uncertainty. References.

• ISBN: 978-0-471-69868-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 512
• Fecha Publicación: 29/10/2008
• Nº Volúmenes: 1
• Idioma: Inglés