A concise and student-friendly handbook, THE PR STYLEGUIDE, 3E, InternationalEdition serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display greatform and style, THE PR STYLEGUIDE, 3E, International Edition addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece. INDICE: 1. Annual Reports. 2. Audio News Releases. 3. Brochures. 4. Communication Audits. 5. Direct Mail Campaigns. 6. Media Kits. 7. Media Lists. 8. Media Tours. 9. New Media. 10. Newsletters. 11. News Releases. 12. Opinion-Editorials. 13. Public Service Advertisements and Announcements. 14. Speeches. 15. Video News Releases and Electronic Press Kits. 16. Web Sites. Appendix A. PUBLIC COMMUNICATIONS TOOLBOX. Appendix B. ORGANIZATION PROFILES. Tests. Pretest. Post Test. Usage Quiz. AP Style Quizzes. Glossary. Sources.
- ISBN: 978-0-8400-2892-1
- Editorial: Wadsworth
- Encuadernacion: Desconocida
- Páginas: 288
- Fecha Publicación: 19/02/2012
- Nº Volúmenes: 1
- Idioma: Inglés