Twitter for good: change the world one tweet at a time

Twitter for good: change the world one tweet at a time

Díaz-Ortiz, Claire

22,19 €(IVA inc.)

The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown,Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitters head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, thisgroundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organizationneeds a dedicated Twitter strategy and explains how to set one Introduces thefive-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund, TED With more than 200million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively. INDICE: Foreword. Preface. Introduction. Chapter 1: Be a Force for Good. Chapter 2: TARGET: Why Tweet? Chapter 3: W (Write): Why You Should Tweet Like Kanye. Chapter 4: E (Engage) Tools to Win. Chapter 5: E (Explore) Finding Everybody, and Bringing Everybody to You. Chapter 6: T (Track): What Happens When You Hit Your Mark (and What Happens When You Don't). Chapter 7: Applying the T.W.E.E.T. Framework. Conclusion. Question Reference List. Keywords. More Resources. Acknowledgments. About the Author. Index.

  • ISBN: 978-1-1180-6193-0
  • Editorial: John Wiley & Sons
  • Encuadernacion: Cartoné
  • Páginas: 224
  • Fecha Publicación: 10/08/2011
  • Nº Volúmenes: 1
  • Idioma: Inglés