Coffee Consumption and Coffee Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series

Coffee Consumption and Coffee Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. Presents strategies for transforming coffee consumptionAddresses market outlook, factors and trendsOutlines coffee industry strategiesStudies the role of retail and the consumerIncludes questions and exercises based on case studies and concepts INDICE: Part I: Market Outlook, Factors and Trends 1. World Coffee Sector: Production and Consumption 2. Perspectives of the Global Coffee Demand 3. Brazilian Coffee Specificities Part II: Coffee Farmers Perceptions and Contributions: Certification and Strategies 4. Certifications For Coffee Cultivation: Characterizing Personal Values Of Producers And Consumers 5. Certification: Facts, Challenges and Future 6. Farm Innovation: Nine Cases of Brazilian Coffee Growers Part III: Coffee Industry Strategies: Case Studies 7. Procurement Strategies In The Coffee Industry: Cases Of Local Coffee Roasters In Paraná State 8. Cerrado Mineiro Region D.O. Mark: Internationalization Strategy Part VI: Retail and Consumer 9. The Waves of Coffee and the Emergence of the New Brazilian Consumer 10. The Consumption of Experiences in Specialty Coffee Shops 11. Does Coffee Origin Matter? An Analysis of Consumer Behaviour Based on Regional and National Origin

• ISBN: 978-0-12-814721-4
• Editorial: Woodhead Publishing
• Encuadernacion: Rústica
• Páginas: 352
• Fecha Publicación: 01/03/2019
• Nº Volúmenes: 1
• Idioma: Inglés