Fundraising and the next generation: tools for engaging the next generation of philanthropists

Step-by-step guidance to key fundraising methods to attract,engage, and retain donors of all ages Fundraising and the Next Generationbrings readers up to date on cases, research, opportunities, and challengesregarding philanthropy's next generation. Readers will learn practicalstrategies for cultivation, solicitation, and stewardship of Gen X and Yphilanthropists using new technologies and traditional tools. Fundraising andthe Next Generation covers the behaviors, key characteristics, and approachesfor working with philanthropists under the age of forty. In addition, otherage cohorts will be discussed to provide perspective, comparison, and relatedstrategies. Includes step-by-step tools for setting up next gen technology inyour organization and engaging Gen X and Y as donors Features a glossary ofsocial media terms, a list of academic resources for development andprofessional advancement, and an assessment toolkit Defines the keycharacteristics of the four current generations, their habits for charitablegiving, and how every development office can successfully engage them inphilanthropy Provides a website with additional information beyond the bookSavvy fundraising leaders understand that successful and sustainedphilanthropy is not just an issue for today. Long-term planning anddiversified strategies allow fundraisers to access every prospectivecontribution possible. Timely and relevant, Fundraising and the NextGeneration brings readers up to date on cases, research, opportunities, andchallenges regarding philanthropy's next generation.

• ISBN: 978-1-118-07702-3
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 14/03/2012
• Nº Volúmenes: 1
• Idioma: Inglés