Principles of international marketing: international edition (with InfoTrac)
Czinkota, Michael R.
Ronkainen, Ilkka A.
60,06 €(IVA inc.)
PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of internationalmarketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate studentwith prior exposure to the marketing field. Because of its in-depth coverage,it also presents an excellent challenge for graduate instruction and executive education.
- ISBN: 978-1-4390-4137-6
- Editorial: South Western
- Encuadernacion: Rústica
- Páginas: 752
- Fecha Publicación: 01/02/2010
- Nº Volúmenes: 1
- Idioma: Inglés