With more than 30 years experience in food styling for advertising, magazines, books, film, and more, Delores Custer is a master of the field. In this definitive food styling bible, she provides expert advice on every aspect of food styling in every form of media, from print ads and magazines to websites, catalogs, and film. The book includes an overview of the career, including training, getting jobs as a stylist, and the business side of the industry, as well as a wealth of technical information on creating beautifully styled food. Chapters on The Cast of Characters, Getting the Job, Prepping the Job, and The Shoot will prepare readers for what to expect at any styling job, while The Nuts and Bolts covers basic techniques and advanced tips and tricks for working withevery type of food. Throughout the book, more than 300 full-color photos and sample advertisements, magazine covers, and storyboards help to illustrate keytrends and techniques. The book also includes information on marketing, historical trends in food styling, related professions, and useful resources for supplies, classes, and more. The most comprehensive resource available from the top name in the industry, Food Styling is the only reference any professional or aspiring food stylist needs.A freelance food stylist since 1978, Delores Custer is an international consultant to advertising agencies, public relations firms, and food companies. Custer teaches courses in Professional Food Styling and in Recipe Writing and Development at New York University, the New School's Culinary Arts Restaurant School, and The Culinary Institute of America. She helped create the Culinary Hearts Kitchen Course for the New York Heart Association, has developed recipes for various food companies, and has contributed to several cookbooks.
- ISBN: 978-0-470-08019-1
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 416
- Fecha Publicación: 12/05/2010
- Nº Volúmenes: 1
- Idioma: Inglés