The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapterson strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.- New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further readingand new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.- Online teaching material for lecturers and students including: instructors manual,PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links
- ISBN: 978-0-85702-243-1
- Editorial: Sage
- Encuadernacion: Rústica
- Páginas: 296
- Fecha Publicación: 01/03/2011
- Nº Volúmenes: 1
- Idioma: Inglés