The Cornell School of hotel administration on hospitality: cutting edge thinking and practice

INDICE: Chapter 1: Four Paths to Success in the Hospitality Industry (Jack Corgel, Michael C. Sturman How Much to Ask if You're Selling (Jack Corgel). Chapter 19: Gaining Maximum Benefit from Franchise Agreements, Management Contracts, and Leases (Jan A. deRoos). Chapter 20: Developing and Renovating Hospitality Properties (Jack Corgel, Jan A. deRoos, & Kevin Fitzpatrick). Chapter 21:Planning and Programming a Hotel (Jan A. deRoos). Chapter 22: Measuring HotelRisk and Financing (Peter Liu & Daniel Quan). PART 4: SUCCESS THROUGH MANAGERIAL EXCELLENCE. Chapter 23: Segmenting and Targeting Your Market: Strategies and Limitations (Michael Lynn). Chapter 24: New Media: Connecting with Guests Throughout the Travel Experience (Lisa Klein Pearo & Bill Carroll). Chapter 25:Building and Managing Your Brand (Robert J. Kwortnik). Chapter 26: Hotel Revenue Management in an Economic Downturn (Sheryl Kimes and Chris Anderson). Chapter 27: Addressing Employee Lawsuits (David Sherwyn & Paul E. Wagner). Chapter28: Coordinating Information and Controlling Costs (Gordon Potter). Chapter 29: Making the Most of your Human Capital (J. Bruce Tracey & Sean A. Way). Chapter 30: You Can't Move All Your Hotels to Mexico: Unions and the Hospitality Industry (David Sherwyn). Chapter 31: The Integrity Dividend in Hospitality Leadership (Tony Simons). FINAL THOUGHTS. Chapter 32: Afterword: Where Do You Go From Here (Michael C. Sturman, Jack Corgel, & Rohit Verma)? References. Index.

• ISBN: 978-0-470-55499-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 512
• Fecha Publicación: 07/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés