Managing corporate social responsibility: a communication approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organizedaround a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business INDICE: Table of ContentsChapter 1 - Conceptualizing Corporate Social ResponsibilityChapter 2 - Strategic CSRChapter 3 - CSR Scanning and MonitoringChapter 4 - Formative ResearchChapter 5 - Create the CSR InitiativeChapter 6 - Communicate the CSR InitiativeChapter 7 - Evaluation and FeedbackChapter 8 - CSR Issues

• ISBN: 978-1-4443-3645-0
• Editorial: Wiley-Blackwell
• Encuadernacion: Rústica
• Páginas: 184
• Fecha Publicación: 19/08/2011
• Nº Volúmenes: 1
• Idioma: Inglés