Conversion rate optimization: the secrets of converting visitors into buyers

Discover how to grow your conversion and turn clicks into customersPresentinga methodology that consists of proven tools that help companies understand who their customers are, why they buy, and how to apply that knowledge to createtests and techniques that will grow business overnight, this invaluable resource is must-have reading. It features the best online tools that you can use right now to boost your conversions, increase your sales, expand your online presence, and keep control of your budget. Offers critical advice on how to tellfor sure which parts of your online marketing budget are worthwhile and whichare a wasteDiscusses how to use tools such as Google Analytics, Crazy Egg, and ClickTale to boost your conversionsExplains techniques for managing a conversion rate optimization effort Sheds light on how to know when you should outsource your conversion rate optimization effortsAuthored by Conversion Rate Experts, one of the foremost conversion consultancies in the world, this essentialbook provides you with their marketing and technical wisdom so that you can start applying the featured tools today.

• ISBN: 978-1-119-96885-6
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 384
• Fecha Publicación: 04/05/2012
• Nº Volúmenes: 1
• Idioma: Inglés