The best business leader's guide to using Twitter to gain competitive advantage just got better. In this revised and updated edition of Twitter Power, Internet marketing and Web innovation expert Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. New topics include: The Twitter business process: Like me. Know me. Trust me. Pay me. Creating multiple accounts with one email address The redesigned homepage Geo-location feature Hashtag chats 10 types of tweets Click-through rate on link tweets Retweeting strategies Moonfruits giveaway campaign To help readers develop their own social networking strategies, presented throughout the book are recent case studies of companies on the forefront of the Twitter movement.Joel Comm (www.joelcomm.com, Loveland, CO) is one of the world's leading experts on making money online and has been creating profitable web sites since 1995. He is co-creator of ClassicGames.com, which was acquired by Yahoo in 1997 and is now known as Yahoo Games, one of the most successful multiplayer game sites in the world. In 2005, Joel became widely known in the online marketing realm when he released his first ebook on how to make money with Google AdSense. A bestseller, the book was a catalyst for the AdSense Code, which went on tobecome a NY Times and BusinessWeek bestseller. In 2007, Joel produced and hosted The Next Internet Millionaire, the world's first competitive Internet reality show. Joel has become an in-demand presenter for Internet marketing, business, and personal development conferences, appearing on stage with some of thebiggest names in the industry. He is frequently mentioned on business sites, forums, blogs, and press releases.
- ISBN: 978-0-470-56336-6
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 288
- Fecha Publicación: 05/05/2010
- Nº Volúmenes: 1
- Idioma: Inglés