The ultimate online customer service guide: how to connect with your customers to sell more!

INDICE: Introduction. 1. The Art of Customer Service. 2. Quality Real-World, Small-Business Customer Service. 3. Using Your Website To Connect With Your Customer. 4. Developing a Blog to Engage Customers. 5. Connecting with Your Customers Where They Play. 6. Microblogging for Service, Fun and Profit. 7. Checking Out Where Customers Review Your Business. 8. Knowing Your Customers Expectations: How To Connect. 9. Applications And Platforms To Make It Easier. 10. How To Engage Your Employees As Brand Ambassadors. 11. See How They Did It: Pioneers Of Online Community. 12. Small-Business Examples: How They Do It Right.13. Lessons from Big Business: Who Leads in Customer Service. Index.

• ISBN: 978-0-470-63770-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 15/12/2010
• Nº Volúmenes: 1
• Idioma: Inglés