OM 2008 (with review cards and student website printed access card)

This all started with your students, in your own classrooms and hallways. Through conversations, focus groups, surveys, and interviews, we asked your students to tell us how they learn. When and where they study. And… why? Some of their comments surprised us, while others didn't: "(the book is) too long" and "too expensive." Many of them said they didn't even buy books--new OR used. And then we turned to you for your input on the solutions that students liked best: briefer chapters and flash cards. Faculty from schools across the nation joined us online and in face-to-face focus groups to enhance our student offerings. The result? To accommodate the busy and diverse lifestyles of today's learners, a less than 385-page paperback that includes a suite of learning aids,like flash cards, cases, data sets, games, and quizzes. In addition, we even created a few new tools to help with your course--Instructor's Manual, ExamView®, videos, data sets, and solutions. Introducing OM, an innovative approach to teaching and learning Operations Management that is best designed to reach today's students. OM says it all using only two letters--and not only is it how students abbreviate Operations Management in a text message, this is also the way it is referred to in most course catalogues. Most importantly, OM represents the new solution that you and your students built together.Features: Tested and approved by students and faculty, OM presents balanced, abbreviated need-to-know coverage of manufacturing and services operations management with a focus on the value chain. The content is presented in an aesthetically contemporary marketing format. The text is a response to student requests for a lower-cost learning solution with shorter chapters and more concise material. Key discussion exercises are at the end of each chapter, with additional material available on the companion website. INDICE: 1. Goods, Services, and Operations Management.2. Value Chains. 3. Measuring Performance in Operations. 4. Operations Strategy. 5. Technology andOperations Management. 6. Goods and Service Design. 7. Process Selection, Design, and Analysis. 8. Facility and Work Design. 9. Supply Chain Design. 10. Capacity Management. 11. Forecasting and Demand Planning. 12. Managing Inventories. 13. Resource Management. 14. Operations Scheduling and Sequencing. 15. Quality Management. 16. Quality Control and SPC. 17. Lean Operating Systems. 18.Project Management.

• ISBN: 978-0-324-66255-9
• Editorial: South Western
• Encuadernacion: Rústica
• Páginas: 424
• Fecha Publicación: 01/01/2009
• Nº Volúmenes: 1
• Idioma: Inglés