An insightful overview of the keys to world-class client service in the private banking sectorAs the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. But what very few of these companies understand is that long term success is predicated on both winning and keeping clients, making a client-centric model a must.Private Banking: Building a Culture of Excellence provides a clear, easy-to-follow guide to building a committed base, written by an industry expert.Presenting an overview of the elements required to build a successful and client-focused private bank that delivers the kind of care and excellence wealthy clients demand, the book even includes checklists, as well as real-life examples, to help you achieve your goal.Outlines how to implement a practical strategyfor success in the growing private banking sectorExplores the most recent developments in the private banking industry to help you stay on top of customer demandsIncludes case studies and other resources to show the keys to private banking done right in actionPrivate Banking provides useful, hands-on advice for building a strong, lasting business in the private banking sector. INDICE: Chapter 1: A Framework for Excellence in Private BankingChapter 2:What is Driving Private Banking?Chapter 3: Finding the Right Organisation andOperational StrategyChapter 4: Forces Shaping the Regulatory EnvironmentChapter 5: Putting Clients at the CentreChapter 6: Beyond Products Offering Tailored SolutionsChapter 7: Why Brand MattersChapter 8: Delivering a Superior Client ExperienceChapter 9: Understanding Service ExcellenceChapter 10: Winning theWar for TalentChapter 11: Defining and Growing Leadership and CultureChapter 12: Measuring and Managing Performance
- ISBN: 978-0-470-82437-5
- Editorial: John Wiley & Sons
- Encuadernacion: Cartoné
- Páginas: 288
- Fecha Publicación: 11/09/2012
- Nº Volúmenes: 1
- Idioma: Inglés