The spa industry is the fastest growing segment of the hospitality and leisure industry. Revenues generated exceed those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Spa Management: a global perspective is the first book of its kind to methodically lookat the whole industry, from its historical beginnings to the size of the market today, typologies, marketing, branding and business models. With contributions from internationally renowned practitioners and academics, this unique andgroundbreaking book is packed with case studies, examples and advice for all those working in and studying the international spa industry.
- ISBN: 978-0-7506-8464-4
- Editorial: Butterworth-Heinemann
- Encuadernacion: Rústica
- Páginas: 496
- Fecha Publicación: 01/05/2008
- Nº Volúmenes: 1
- Idioma: Inglés