Written by a Google Analytics insider and web metrics expert, Advanced Web Metrics with Google Analytics 3.0 is fully revised for the latest version of GA and offers advanced tips and techniques while showing readers how to actually implement the web analytics methods and concepts that theoretical books just talk about. What filters keep data clean and accurate? How do I measure Flash usage and track banners? Whats the best way to tag for email marketing campaigns? What visitor segmentation gives you the most useful insights? How do I interpret reports and use those insights for better conversion rates and an increased bottom line? This book answers all those questions and more. Advanced Metrics with Google Analytics 3.0, which features new content based on reader and client requests that will help less seasoned GA users, begins by looking at todays web analytics principles and methods before diving into the GA interface and explaining how to use the Top 20 reports. The book then provides a a detailed best-practices implementation guide that covers such advanced topics as how to set it up to track dynamic web pages, banners, outgoing links, and contact forms. The book then explains how to use GA to better understand web sites by exploring such real-world scenarios as optimizing pay-per-click accounts andintegrating AdSense, tracking offline spending, and using ad version testing.Brian then explores advanced setups and hacks for configuring goals, filters,and segmenting visitor types before teaching readers how to identify, extract, and report on the most important aspects of the collected data. A crucial new chapter will show readers how to integrate GA with third-party systems, including CRM and survey systems, and explain how to leverage the new API. Fully revised for all the new features in GAincluding the graphing features, advancedsegmentation capabilities, custom reporting, motion charts, admin UI, AdSenseintegration and APIthis revision also features new content that will assist those new to GA. Packed with definitions, tactics, techniques, workarounds, andnew client case-studies, this books best-practices and advanced implementation and usage techniques will empower everyone to use Google Analytics to improve their web site.Brian Clifton, Ph.D., (London) is an internationally recognized search marketing and web analytics expert who consults on website performance optimization for a variety of global clients, including Unicef, the World Health Organization, and Apotetek (Swedens state-run pharmacy). He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa. He speaks at industry trade shows (including Search Engine Strategies, Emetrics Summit, and Search Marketing World), maintains a popular blog on web analytics and Google Analytics (www.advanced-web-metrics.com/blog/), and wrote the first edition of this book.
- ISBN: 978-0-470-56231-4
- Editorial: John Wiley & Sons
- Encuadernacion: Rústica
- Páginas: 528
- Fecha Publicación: 05/03/2010
- Nº Volúmenes: 1
- Idioma: Inglés