Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores thedynamics of global capitalism from the perspective of global advertising.
- ISBN: 978-0-415-56200-3
- Editorial: Routledge
- Encuadernacion: Cartoné
- Páginas: 192
- Fecha Publicación: 01/11/2011
- Nº Volúmenes: 1
- Idioma: Inglés