Strategies of multinationals in central and eastern Europe: innovation systems and embeddedness
Chobanova, Yordanka
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe b namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. INDICE: PART I: THE NATURE OF THE STUDY - Introduction - The Analytical Framework - PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES - The Global Strategies of the Food Companies and Their Impact on the CEE Region - Privatization and Restructuring in the Agro-food Industry - PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES - Strategies of MNEs in Hungary - Strategies of MNEs in the Czech Republic - Strategies of MNEs in Bulgaria - Conclusion
- ISBN: 978-0-230-23055-2
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 288
- Fecha Publicación: 21/08/2009
- Nº Volúmenes: 1
- Idioma: Inglés