Ever wondered why the supermarket sends you *those* particular money offvouchers? Or why the credit card company thinks that the last purchase youmade might have been fraudulent?Ever thought about how neural nets work? Or how a bank can predict if someonewill default on a loan, when they've only known them for a few minutes?Searching For Patterns guides you through the data mining techniques that dothis and the people behind them. Starting with basic approaches like nearestneighbour and association rules, we then look at probabalistic techniquesthat use Bayes theorem and artificial intelligence algorithms using neuralnetworks. The book shows you how someone with enough information could getto know you better than you know yourself, and what you can do about it.
- ISBN: 978-1-90476-124-2
- Editorial: NOTTINGHAM UNIVERISTY PRESS
- Encuadernacion: Rústica
- Páginas: 162
- Fecha Publicación: 25/08/2009
- Nº Volúmenes: 1
- Idioma: Inglés