Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management and Tourism Management. The book explains what marketingis in the hospitality industry through examples, illustrations and cases. Thebook would also be very useful to professionals in understanding the theoretical as well as practical application of the subject.
- ISBN: 978-0-19-806630-9
- Editorial: Oxford University
- Encuadernacion: Rústica
- Páginas: 464
- Fecha Publicación: 23/12/2010
- Nº Volúmenes: 1
- Idioma: Inglés