Strategic corporate social responsibility: stakeholders in a global environment

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of anorganization’s operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world. INDICE: PART I: STRATEGIC CORPORATE SOCIAL RESPONSIBILITY / What is CSR? /Corporate Strategy : A stakeholder perspective / How Much Does CSR Matter? / The Strategic Context of CSR / Implementation : The integration of CSR into strategy and sulture / PART II: ISSUES AND CASE STUDIES / Organizational Stakeholders / Economic Stakeholders / Societal Stakeholders

• ISBN: 978-1-4129-7453-0
• Editorial: Sage Publications
• Encuadernacion: Rústica
• Páginas: 392
• Fecha Publicación: 01/07/2010
• Nº Volúmenes: 1
• Idioma: Inglés