A journey through cultures: metaphors for guiding the design of cross-cultural interactive systems

A Journey through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems provides novel approaches to help HCI designers communicate their intent as to why they want to promote the users' contact with cultural diversity. The author's present five cultural viewpoint metaphors (CVM) to support reasoning and decision-making about intercultural experience dimensions. The metaphors derive from empirical studies applying Semiotic Engineering to analyze and re-design cross-cultural systems interfaces.In order to investigate if and how CVM actually supports HCI professionals and practitioners during design and evaluation, the authors perform an extensive case study to assesshow CVM can be used in design and evaluation activities. It was found that CVM played an important role in early design stages, helping designers to reasoneffectively about intercultural experiences while determining which cultural perspective they want to adopt. Furthermore, CVM features provided a rich epistemic grid where the consistency of design choices is much more evident. INDICE: Preface.- Introduction.- Semiotic Engineering and Culture.- Cultural Viewpoint Metaphors.- A Case Study: Re-designing the AVIS Website.- Final Discussion.- Index.

• ISBN: 978-1-4471-4113-6
• Editorial: Springer
• Encuadernacion: Cartoné
• Fecha Publicación: 19/07/2012
• Nº Volúmenes: 1
• Idioma: Inglés