An executive's guide to fundraising operations: principles, tools & trends

INDICE: Foreword. Preface. Acknowledgments. Chapter 1: Introduction. Supporting Fundraising. What is Fundraising Operations and Where Should It fit in the Organization? Fundraising Operations: What's in a Name? What Does Fundraising Operations Include? Organizational and Environmental Factors Shape Operations. Using this Guide to Improve Decisions. Chapter 2: Principles of FundraisingOperations. Data, Technology, Reporting, Process, and People. Data. Technology. Reporting. Processes as Key Responsibilities. People. Chapter 3: Responsibilities of Your Fundraising Operations Team. Technology Management. Primary Roles in Transitions: Arbiter and Advocate. Data Maintenance. Gift Processing. Reporting. Prospect Development. Stewardship. Compliance. IT, HR, Finance, and More. A Special Note about Finance. Chapter 4: Program Support. Major Giving. Annual and Unrestricted Giving. Constituent Engagement Programs. Events. Special Initiatives or Constituencies. Chapter 5: Trends, Fads, and Staying Ahead ofthe Curve. Which Curve? Applying Principles to Trends. Volume, Accessibility,and Ubiquity of Data. Consumer Data, Analytics, and Ethics. Virtualization, Web Applications, and Mobility. Social Media Mania. Evolving applications for evolving technologies. Advances in Reporting and Analytics. New Staff and Performance Considerations. Fast-moving Trends. Chapter 6: Decision Advice from theField. Ideas from Practitioners. Development Leader at a Leading Austrailian University. Children's Healthcare Foundation President. Fundraising OperationsConsultant. Liberal Arts College Vice President. Advancement Leadership at Division I University. University System Operations Assistant Vice Ppresident. Healthcare Executive Director of Development. Executive Director at a Top 10 University. Development Director at a Leading Medical Center. Making Your Executive Decisions. Chapter 7: Tools for Fundraising Operations. FundraisingOperations.com. Data. What are the ten signs of bad data? How do you know your data are accurate? Technology. What are the five myths of the conversion process? How effective is the implementation of your database? What does a data exceptionlog look like? What does a sample scorecard look like? Reporting. What are the seven qualities of a great reporting environment? What are five most important types of reports for campaign and prospect management? What does an effective data dictionary look like? Processes. How can you calculate and establish impact measures for your operations team? How can you gauge good training outcomes? How can you evaluate your gift processing? What does the front of the line approach look like for gift processing? How should gift processing assess donors checks? What does a good staff survey on operations look like? How can you start a great prospect management system? S

• ISBN: 978-0-470-61001-5
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 256
• Fecha Publicación: 09/03/2011
• Nº Volúmenes: 1
• Idioma: Inglés