Breakthrough marketing plans: how to stop wasting time and start driving growth
Calkins, Tim
62,04 €(IVA inc.)
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. ÍNDICE: Introduction - Who Needs a Marketing Plan, Anyway - Why So - Many Marketing Plans Are a Waste of Time - What Really Matters: The One - Page Summary - The Best of the Best - The Road Map: Step by Step - Writing the Plan - The Big Show - Marketing Plan Template - Example - Twenty Strategic Initiatives- Common Questions - Sources - Acknowledgements
- ISBN: 978-0-230-60756-9
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 184
- Fecha Publicación: 14/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés