Breakthrough marketing plans: how to stop wasting time and start driving growth
Calkins, Tim
19,57 €(IVA inc.)
Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. ÍNDICE: - Introduction - Who Needs a Marketing Plan, Anyway - Why So Many Marketing Plans Are a Waste of Time - What Really Matters: The One Page Summary - The Best of the Best - The Road Map: Step by Step - Writing the Plan - TheBig Show - Marketing Plan Template - Example - Twenty Strategic Initiatives -Common Questions - Sources - Acknowledgements
- ISBN: 978-0-230-60757-6
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 184
- Fecha Publicación: 14/11/2008
- Nº Volúmenes: 1
- Idioma: Inglés