Brewing up a business: adventures in beer from the founder of dogfish head craft brewery, revised and updated

INDICE: Foreword: The Passion Of The Individual. Preface. Introduction. Chapter 1 The Unconventional Beginnings Of An Entrepreneur. Chapter 2 Business From The Inside Out. Chapter 3 Keeping Your Balance. Chapter 4 Creating A Business Offering. Chapter 5 Crafting A Brand In A Cookie-Cutter World. Chapter 6 Marketing On A Small--Business Budget. Chapter 7 Publicity Stunts (Are Poorly Named). Chapter 8 Stalking The Killer App. Chapter 9 Selling Distinction, Specialization, And Variety. Chapter 10 Cash Is King (Well, Sort Of). Chapter 11 Leadership. Chapter 12 Effectively Managing Coworkers. Chapter 13 Working Toward Irrelevance. Chapter 14 To Small-Business Success.

• ISBN: 978-0-470-94231-4
• Editorial: John Wiley & Sons
• Encuadernacion: Rústica
• Páginas: 312
• Fecha Publicación: 19/01/2011
• Nº Volúmenes: 1
• Idioma: Inglés