An indepth glossary, this accessible book successfully introduces students tothe key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestionsfor further reading help to consolidate knowledge and aids and understanding.
- ISBN: 978-0-230-20329-7
- Editorial: Palgrave Macmillan
- Encuadernacion: Rústica
- Páginas: 264
- Fecha Publicación: 05/05/2009
- Nº Volúmenes: 1
- Idioma: Inglés