From Corporate Security to Commercial Force: A Business Leaders Guide to Security Economics

From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits. Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potentialFeatures tools that can be implemented by readers in order to improve key business processesOffers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales INDICE: 1. Commercial Security Challenges: A Historical Perspective 2. Security and Economics: A Global Perspective 3. The Alliance between Business and Security: The Power of Diversity 4. Asset Protection: Direct Benefits of Security 5. Risk: Stuck Between Security and Economics 6. Incident Economics: Understanding and Quantifying Loss 7. Investing in Security: Outlays and Benefits  8. Sales Potential of Security: Security as Ingredient of the Product 9. Marketing: The Appeal of Security 10. Costs Saving and Cost Avoidance: Security as the Usual Suspect 11. Security Outsourcing: A Double-Edged Sword 12. Security Metrics: The Commercial Side of Key Performance Indicators 13. Business Planning: Economic Benefits of the Early Involvement of Security 14. Efficiency: Running an Efficient Security Organization 15. Business Analytics: Security Technology in the Service of Core Business

• ISBN: 978-0-12-805149-8
• Editorial: Butterworth-Heinemann
• Encuadernacion: Rústica
• Páginas: 220
• Fecha Publicación: 01/06/2017
• Nº Volúmenes: 1
• Idioma: Inglés