Introducing Public Relations is your guide to the basics of public relations:where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and 'day in the life' examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and why, Covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR, Packs each chapter packed with case studies, anecdotes from the field, and career advice from expert PR professionals, Helps easy revision with exercises, summaries and checklists. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encounteringpublic relations theory and practice for the first time. INDICE: Part One: PR in Theory / 1. Introduction to Part One / 2. Where PRComes From: The Historical and Theoretical Background / 3. Public Relations, Advertising and Marketing: Similarities and differences explored and explained/ 4. Managing Reputations: The Most Important Role for Public Relations? / 5.Crisis Management: Public Relations Centre Stage / 6. Corporate Social Responsibility and Ethics: Practicing PR the right way / Part Two: PR in Practice / 7. Introduction to Part Two / 8. In-House PR Practitioners: Working for one company or organisation / 9. The PR Consultancy: Working inside a Public Relations consultancy / 10. Strategy, Research, Measurement and Evaluation: Pre-planning and post evaluation of campaigns / 11. Public Relations in Practice: What Makes a Successful PR Practice / 12. Corporate Communications & Financial PR: The Importance of Business Communications / 13. Public Relations in Governmentand the Public Sector: The Importance of how Government Practices PR / 14. From Charities to Celebrities: Variety and Diversity of PR Practice / 15. FutureDirections: Speculations on How PR Might Develop
- ISBN: 978-1-4129-2115-2
- Editorial: Sage Publications
- Encuadernacion: Rústica
- Páginas: 224
- Fecha Publicación: 01/11/2009
- Nº Volúmenes: 1
- Idioma: Inglés