A practical guide to the principles of successful public relations for individuals and businesses looking to manage their own PR no matter what their budget is. Written by the features editor of the leading UK weekly for PR professionals (PRWeek), and with contributions from journalists, PR professionals and small business owners, Brilliant PR shows the reader how to successfully use PRto promote themselves and their business. Covers all the basics of PR including: media relations; pitching a story; writing a good press release; appropriate photography and images; planning and executing a good PR campaign; learninghow to identify a hook or angle that will make their story compelling to journalists; understanding different types of media; understanding the digital spectrum and how to use Facebook, Twitter and other social media; creating a great website; blogging and blogger relations; crisis management; and how to choose a PR agency. Includes sample press releases that readers can download and modify to suit their own purposes; examples of ‘good and bad’ PR taken from the author’s time working as a journalist reporting on the industry; author blog; Q&A sessions and live webchat with the author.
- ISBN: 978-0-273-74658-4
- Editorial: Pearson/Prentice Hall
- Encuadernacion: Desconocida
- Páginas: 168
- Fecha Publicación: 01/06/2011
- Nº Volúmenes: 1
- Idioma: Inglés