Budgets of national tourism organizations, 2008-2009

Budgets of National Tourism Organizations, 2008-2009 is a benchmarking reference tool on inbound tourism marketing. This ETC/UNWTO report compiles and analyses updated and comparable information on the budgets that NTOs allocate for the promotion of inbound tourism, as well as their structure, functions and activities, focusing on recent trends and developments. Given the increasing importance of e-marketing, the report also includes a special focus on the use ofInformation and Communication Technologies (ICT) by NTOs in international tourism promotion. The report covers 62 countries worldwide. INDICE: Acknowledgements Executive Summary Introduction The Structure and Functions of National Tourism Organizations The NTO within the National Tourism Structure Roles and Responsibilities NTO Budgets Initial Budgets Additional Funding Total Funding (Initial Budgets plus Additional Funds) Marketing Spending International Marketing Spending Sources and Nature of Funding In-kind Contributions from the Industry Breakdown of Marketing Budgets by Activity Priority Markets Breakdown of Marketing Budgets by Product Human Resources and Representation Abroad Staff Numbers Representation in International Source Markets Internet and E-marketing Nature of the Questionnaire and Responses Websites Internet Usage Statistics Staff Dedicated to the Internet and E-marketing Internet and E-marketing Budgets Revenue-earning Activities Collaboration with Other Organizations and Content Partners Languages Used on Websites Online Services for Consumers Online Services for the Travel Trade List of Tables List of Figures Abbreviations Annexes Annex 1: Participating Countries Annex 2: Questionnaire Annex 3: Responses to the Questionnaire Annex 4: Exchange Rates

• ISBN: 978-92-844-1341-6
• Editorial: Organización Mundial del Turismo
• Encuadernacion: Rústica
• Páginas: 130
• Fecha Publicación: 28/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés