Intellectual property strategies for the 21st Century corporation

A practical approach to the modern management of intellectual property The world has changed significantly in the past decade, resulting in new behavior and practice related to the ownership and management of intellectual property. This book helps executives, attorneys, accountants, managers, owners, and others understand the legal, technological, economic, and cultural changes that have affected IP ownership and management. It provides case studies, practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Provides a practical yet global approach to corporate IP management Serves as a resource for in-house and outside counsel, executives, managers, accountants, consultants and others at mid-size and large corporations Helps professionals navigate the numerous new challenges that have changed the ways in which intellectual property is obtained and managed Details thelatest trends in valuation, exploitation, and protection of intellectual property Extensive coverage of the legal, financial, accounting and general business aspects of intellectual property The combined expertise of lawyers, accountants, economists and other business professionals Timely and relevant in view of the global economic recession amidst rampant technological development, this book offers new solutions, practices, policies and strategies as a result ofchanges in economies and markets, laws, globalization, environment, and public perception. INDICE: Preface. Acknowledgments. Chapter 1 Corporate Strategies, Structures, and Ownership of Intellectual Property Rights. The Importance of Intellectual Property A Changing Paradigm. Operational Strategies, Structural Aspects and Ownership Issues. Roles: Legal versus Business. Strategies and Structures for the Management of Intellectual Property Rights. Ownership Issues. Maximizing the Potential. Tax Considerations. Legal ConcernsAntitrust. Conclusion. Chapter 2 Properly Evaluating a Target with Intellectual Property Rights. Intellectual Property in Mergers and Acquisitions. Identifying Intellectual Property in a Potential Target. Verification of IP Rights. Evaluating IP in the Target. Looking Ahead. Conclusion. Chapter 3 Growth through Acquisition or Merger. TheMerger or Acquisition Target. Benefits of Mergers and Acquisitions. Logisticsof the Acquisition/Merger. Conclusion. Chapter 4 Penetrating New Markets through Extension of Goods or Product Lines or Expansion into Other Territories. Types of New Business in Connection with Patents. Types of New Business in Connection with Patents. Product Development and Market Exploitation in 20th Century Era of Closed Innovation. Recent Product Development and Market Exploitation Era of Open Innovation. Future Product Development and Market Exploitation. Conclusion. Chapter 5 Intellectual Property: From Asset to Asset Class. Introducing IP-Enhanced Indexes. Creating a Market for Intellectual Property. What Exactly is a Live Multi-Lot IP Auction? Moving to a Traded Exchange. Benefits of the Unit License Right Contract Model. Market Players and Economic Motivations. Conclusion. Chapter 6 Strategic Patent Management After the Boom Managing the RStrategy. Disruption: The Post 2008 Recession. A New Strategic Approach. Review and Communicate the Implementation of the Strategy. Simplify Executive Communication. Managing the RCyber Gangs, and Alarming National Security Concerns. Are Proceeds From Counterfeited Goods Funding International Terrorism? Government and Corporate Responses to International Intellectual Property Theft:Nanotechnology to the Rescue? Conclusion. Chapter 8 When to Litigate: Rise ofthe Trolls. Why Do You Believe Your Company May Be at Risk? What Are My Defenses? Take Action or Wait? License or Litigate? Conclusion. Chapter 9 Using Insurance to Manage Intellectual Property Risk. Case Study Bob's Bike Shop. Case Study Blaze Telecommunications. Issues Raised by the Case Study. Why Buy Insurance to Cover Intellectual Property Risk? That Was Then: Development of Insurance Policies Covering Intellectual Property-Related Risks. This Is Now: Types of Insurance Policies Responsive to Intellectual Property-Related Risks. The Details: Process, Paperwork, Pricing, and Getting Claims Paid. Conclusion: Why IP Insurance Is No Longer Optional. Chapter 10 Exploring Alternative

• ISBN: 978-0-470-60175-4
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 352
• Fecha Publicación: 13/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés