Intellectual property operations and implementation for the 21st century corporation

A practical approach to corporate IP operations and implementation Intellectual Property Operations and Implementation helps executives, attorneys, accountants, managers, and owners, understand the legal, technological, economic, andcultural changes that have affected corporate IP ownership and management. Page by page, it provides practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers. Timely and relevant in view of the substantially global economic recession amidst rampant technological development and the resulting changes in law, practice, and culture Examines the decision making processes, activities, and changes of significant corporate intellectual property owners in today's new economy Important and timely, this book provides a global approach to corporate IP management. INDICE: Preface. Acknowledgments. Chapter 1 Conflicts. Causes, Prevention and Controlling Counterfeiting. In-House Enforcement Strategies and Partneringwith Outside Legal Counsel. Partnering with Outside Legal Counsel. Conclusion. Notes. Chapter 2 Retention and Preservation in Intellectual Property Cases. The Electronic Discovery Process. Conclusion. Notes. Chapter 3 Controlling Patenting Costs. Defining the Objective. Deciding Where to File. Alternative Means of Protection. Proper Preparation. The Logistics of Filing. PCT Formality Advantages. Avoiding Duplication of Effort. Particular Issues in the United States. Particular Issues in the European Patent Office. Particular Issues in Japan. Pruning the Portfolio. Licenses of Right. Conclusion. Notes. Chapter 4 Trademark Costs. Trimming the Sails in Rough Economic Waters. Evaluating and Organizing a Trademark Portfolio. Selecting Logotypes and Mark plus Logotypes for Brand Development Powers. The Criteria for Graphic Signature Effectiveness. Evolving Influence of the Internet on Brand Naming and Graphics. Digital Facilitation of Content. Conclusion. Notes. Chapter 12 Trademark Searches. The Trademark Search Process. Trademark Search and Risk. Use of a Professional Search Firm. Working with the Search Firm In-House or through Outside Counsel. Questionsto Ask Before a Search is Conducted. Information to Keep in Mind. What a Clearance Search Can Provide. Importance of Online Platform and Tools in Clearance. Online Screening Uses and Options. Comprehensive Search (United States and Canada). Specialized Search Services. Global Search Options (non United States and Canada). Conclusion. Notes. Chapter 13 Investigations. Considerations for Selectingand Directing Outside Investigators. Why Hire Outside Investigators. What to Expect from Your Investigators. Special Considerations for Attorneys. How to Find IP Investigators. Other Services that Investigators Can and ShouldBe Able to Provide. International Investigations. Conclusion - The Future. Notes. Chapter 14 Model Intellectual Property Internship Programs. Internship Programs within the Scope of Employment Law. Benefits and Drawbacks of Using Legal IP Interns. Employment Law Issues. Sources and Screening of Potential Interns. Structure of the Internship Program. Retaining and Maximizing the Benefitsof Post-internship Relationships. A Model IP Law Internship Program. The Current Trend in Internship Programs. Conclusion. Notes. Chapter 15 Maximizing Green Brand Exposure and Minimizing Perceptions of Greenwashing. Green Branding. Conclusion. Notes. Chapter 16 The Financial Reporting Impact of Intellectual Property Activity. Intellectual Property Activity. Relevant Intellectual Property Accounting Guidance. Accounting for Intellectual Property Business Activities. Future Transition to International Financial Reporting Standards (IFRS). Conclusion. Notes. About the Editors. About the Contributors. Index.

• ISBN: 978-1-118-07587-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 336
• Fecha Publicación: 26/10/2011
• Nº Volúmenes: 1
• Idioma: Inglés