The voice of the citizen consumer: a history of market research, consumer movements, and the political public sphere

Citizen consumers have two voices in the public sphere: one constructed by consumer movements, the other by opinion polls and market research. The volume combines them, bringing together research areas so far treated in isolation: the politics of consumption and consumer organizations, and the techniques of market research and opinion polling. INDICE: Part I. Introduction; 1: Kerstin Brückweh: Perspectives for a History of Market Research, Consumer Movements, and the Political Public Sphere; Part II. Producing Knowledge about Citizens and Consumers: Market Research and Opinion Polling; 2: Stefan Schwarzkopf: A Radical Past? The Politics of MarketResearch in Britain, 1900-50; 3: Judith G. Coffin: Between Opinion and Desire: Elle Magazine's Survey Research in 1950s France; 4: Norbert Grube: Targetingand Educating Consumers in West Germany: Market Research by the Allensbach Institute up to the 1970s; Part III. Acting on One's Own Initiative: Consumer Movements; 5: Matthew Hilton: Consumer Activism: Rights or Duties?; 6: Lawrence Black: Crosland's Consumer Politics; 7: Alain Chatriot: Consumer Groups with or without the State: The History of a Misunderstanding in France, 1945-2006; 8: Michael Prinz: German Co-ops in the Public Sphere, 1890-1968: A Plea for a Longer Perspective; Part IV. Communicating Knowledge: Market Research, Data Protection, and the Political; 9: Edward Higgs: Consumers, Citizens, and Deviants: Differing Forms of Personal Identification in England since the Victorian Period; 10: Gunnar Trumbull: Between Global and Local: The Invention of Data Privacy in the United States and France; 11: John Clarke: Citizen-Consumers: Hyphenation, Identification, De-Politicization?; 12: Rainer Gries: Cultures of Products and Political Culture: Looking for Transfer Performances; Part V. Outlook: Citizens and Consumers in the Twentieth Century; 13: Heinz-Gerhard Haupt: Suggestions for Further Research

• ISBN: 978-0-19-960402-9
• Editorial: Oxford University
• Encuadernacion: Cartoné
• Páginas: 304
• Fecha Publicación: 01/04/2011
• Nº Volúmenes: 1
• Idioma: Inglés