The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. INDICE: List of figures and tables Acknowledgments Introduction: Why view football clubs and organizations as brands? What is a football brand? Brand relationships in football Understanding the football 'brandscape' Football brandexperiences Globalization of football brands Managing football brands throughdifferent stages of the lifecycle References Index
- ISBN: 978-0-230-23253-2
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 208
- Fecha Publicación: 29/04/2010
- Nº Volúmenes: 1
- Idioma: Inglés